“For instant, at present Doi Kham aims to introduce fruit juice, which our goal is that every box of juice should taste as same as it is when freshly squeeze. The juice drink inside the packaging is exactly the same kind as the fruit image appearing on the label. Also for the pricing will be dependent on seasonal of each fruit, that means we are built on trustworthiness in running the sustainability of our business. Since we are a small scale company in food industry, we are able to do business differently. To us, the sustainability of operating business truly relies in our heart that if we are sufficient, we can. If not, no matter how much profit we earn, it will never be enough. Ultimately, we believe in the guidelines of His Majesty King Rama IX in creating sustainable developments.” Doi Kham’s Managing Director and CEO Pipatpong Israsena Na Ayudhya defined “Good Food” as “Anything that is health benefits to consumers the most”.
For the recent luncheon talk, SB’17 Bangkok had an honor of welcoming two executive leaders; Pipatpong Israsena Na Ayudhya, Managing Director and CEO of Doi Kham and Vasit Taepaisitphongse, president and director of Betagro Group, to give out recommendations and help creating future framework under the theme “Redefining the Good Food” at Sasin Graduate Institute.
ในช่วงหนึ่งของการเสวนา คุณพิพัฒพงศ์ อิศรเสนา ณ อยุธยา กรรมการผู้จัดการใหญ่และประ