REDEFINING THE GOOD LIFE IN BANGKOKCurrent social, environmental, economic and ethical problems have threatened the chances of a meaningful and sustainable life for everyone. This poses challenges and opportunities in the way how brand may and will be thought. This year, Sustainable Brands is launching a 3-year initiative to Redefine (2017), Redesign (2018) and Deliver the Good Life (2019) starting with individual and societal aspirations that point us all toward life fulfillment and real happiness.
Together, let’s deliver positive social impact while strengthening your brand's performance through conversations to what Good Food, Good Home, Good Health, Good Money, Good Design, Good Energy, Good Technology and Good Destination will look like in Thailand as the century unfolds to meet the Sustainable Development Goals.
TAKE A LOOK AT 2016 EDITION
Learn from the inspiring brand leaders and sustainability practitioners on the role of brands in Redefining the Good Life. The plenary sessions are arranged by 4 tracks: Brand Purpose, Brand Strategy, Brand Experience and Brand Engagement to help grow your business and drive positive changes that create a flourishing future for all.
Arranged by the 8 Good Life Dimensions, the breakout sessions provide the opportunity to learn what brands are doing to transform their sector and redefine Good Impact towards the society. It is a good chance for brands and stakeholders to discuss, collaborate, and give out recommendations in this modest-scale trial before fully implementing the idea. This brand-led experiment will create real-world conditions and connections for meaningful collaboration beyond the conference itself.
This year, the activation hub is much more than a thriving marketplace. Under the theme of “Good Life as Defined by King Bhumibol”, the activation hub offers a platform for brands to showcase their latest innovation in sustainability and allows attendees to explore and sit in on sessions with subject matter experts as they describe the sustainable innovation and envision “The Good Life” through the 8 Good Life Dimensions.
As part of a new wave of design entrepreneurs who are sewing fashion environmental impacts, Bunny Yan is one-of-a-kind. Inspired by an extended experience in marketing and design industry. Bunny has brought the concept of Upcycling into China's clothing and apparel sectors with its own brand-The Squirrelz, where access fashions material moves from brands to designers.
The Sustainable Brands Thailand, in partnership with the GNH Centre Bhutan (GNHCB), is hosting an exclusive Leadership Summit from 11-15 September 2017 on the theme, “Exploring Leadership for the Good Life”. It is designed for international business leaders to explore the integration of GNH values and practices into their organizations.
SEACHANGE® Thai Union’s sustainability strategy that integrated plan of initiatives, organized into four programs, including safe and legal labor, responsible sourcing, responsible operations, and people and communities. It is designed to drive meaningful improvements across the entire global seafood industry as well as help deliver against the UN Sustainable Development Goals (SDGs).
one of the pioneers boosting and promoting changes in the way of advertising with thinking of “can advertising be a force for good?”
Join his session “Good Advertising” and special session together with Thai Advertising Association of Thailand (AAT) “Developing GOOD IMC brief” in SB’17 Bangkok this 29-30 November. Its a great opportunity for Marketers and Advertisers who wanna change to Good advertising!!!
South Pole started as “Myclimate”, an NGO formed by five young environmental entrepreneurs with scientific, economic and environmental backgrounds. The dream of this five visionaries was to tackle climate change challenges. With time, their realized that those different disciplines, thus vision of the world, could be the added value that would underpin a new business idea. and that was how Myclimate moved to South Pole Carbon until 2015
Paul Herman created the Human Impact + Profit (HIP) methodology suitable for entrepreneurs, companies and investors to comprehend how quantifiable sustainability can drive financial performance.
To learn more about "Good Money”, come and join Paul Herman on this 29th-30th November and let's redefine the Good Life together.
Responsible tourism minimizes negative economic, environmental, and social impacts; generates greater economic benefits for local people and enhances the well-being of host communities, improves working conditions and access to the industry. The natural local ecosystems are affected under threat by poorly waste management and cause other environmental problems by a rapid growth of tourism.
“For instant, at present Doi Kham aims to introduce fruit juice, which our goal is that every box of juice should taste as same as it is when freshly squeeze. The juice drink inside the packaging is exactly the same kind as the fruit image appearing on the label. Also for the pricing will be dependent on seasonal of each fruit, that means we are built on trustworthiness in running the sustainability of our business.
"If we set up profit as the key success, we might encounter unethical practices, which is dangerous. However, if we manage investment efficiently together with being ethical, the food industry is interesting and while we know how to value addto our products, this will capable of being sustain,” Vasit Taepaisitphongse, President and Director of Betagro Group stated
ECOALF Foundation, Tourism Authority of Thailand (TAT) and PTT Global Chemical Public Company Limited (PTTGC) together launched the “Upcycling The Oceans, Thailand” project to help clean the oceans of debris and transform the plastic debris into thread to make fabric.
Connect with them in person this November, 29th-30th at SB’17 Bangkok and help us drive forward a global effort to "Redefining the Good Life" and contribute to a flourishing future for all.