WHEN Nov 29-30, 2017
WHERE Queen Sirikit National Convention Center

WHY REDEFINING THE GOOD LIFE As the demands of consumers have shifted around the world, brands are also changing the way they operate in the 21st century. This year, Sustainable Brands is launching a 3-year initiative to Redefine (2017), Redesign (2018) and Deliver the Good Life (2019) starting with individual and societal aspirations that point us all toward life fulfillment and real happiness.
REDEFINING THE GOOD LIFE IN THAILAND Started with an insightful market research conducted by Intage, SB’ 17 Bangkok will learn how people define a good life in Thai market and from there our content will explore on the roles of brand in redefining the good life arranged into 4 tracks: Brand Purpose, Brand Strategy, Brand Experience and Brand Engagement, crossed with 8 Good Life dimensions.

Together, let’s deliver positive social impact while strengthening your brand's performance through conversations to what Good Food, Good Home, Good Health, Good Money, Good Design, Good Energy, Good Technology and Good City will look like in Thailand as the century unfolds to meet the Sustainable Development Goals.


Learn from the inspiring brand leaders and sustainability practitioners on the role of brands in Redefining the Good Life. The plenary sessions are arranged by 4 tracks: Brand Purpose, Brand Strategy, Brand Experience and Brand Engagement to help grow your business and drive positive changes that create a flourishing future for all.


Arranged by the 8 Good Life Dimensions, the breakout sessions provide the opportunity to learn what brands are doing to transform their sector and redefine Good Impact towards the society. It is a good chance for brands and stakeholders to discuss, collaborate, and give out recommendations in this modest-scale trial before fully implementing the idea. This brand-led experiment will create real-world conditions and connections for meaningful collaboration beyond the conference itself.


This year, the activation hub is much more than a thriving marketplace. Under the theme of “Good Life as Defined by King Bhumibol”, the activation hub offers a platform for brands to showcase their latest innovation in sustainability and allows attendees to explore and sit in on sessions with subject matter experts as they describe the sustainable innovation and envision “The Good Life” through the 8 Good Life Dimensions.
GUEST COUNTRY Sustainability will be achieved not by competition but collaboration. At SB’ 17 Bangkok, we are keen to offer new and inspirational content featuring the best international brand leaders. Through the ‘GOOD DINING’ event, our Guest Country, Spain, will be collaborating with us to inspire you with innovative points of view in the area of sustainability and business.





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